Remember that 1991 Canon add with Andre Agassi "Image; it's everything?" I do, and it is so true when it comes to first impressions for businesses, and their branding.
A small business is no less in need of good marketing as a large business. Small business marketed correctly become big businesses. Professional photography can benefit your business in several ways when striving for your goals.
Go ProThe first thing to point out, as professional photographers, we take pride in servicing our customers and being professional about it. Knowledge of the correct file size and resolution for the web or printed material and having the right composition are things we think of to meet the jobs objective.
IndividualityThere's a lot of competition, and having images that are unique to you and your business will give you the edge from other business that uses stock images from the web. Hiring a professional photographer can ensure you'll have the correct format you need for your website and social media. Personalized images for your branding will spread on the web driving increased publicity where your followers can recognize your quality brand through imagery. Also, a professional photographer like Visionography LLC can personalize services for your needs.
InvestProfessional Photography for your marketing plan is a small price to pay for your profits to grow by conveying a consistent professional image as a company. Remember "image; it's everything.
Get ConfidentYou'll be so proud of the images you'll want them to be everywhere. Businesses with professional photos get 90% more views. By using professional photographs, you'll project an image of your business to a larger viewer base. By association, your branding grows more and more from the specific images you've created.
Share PersonallyPart of our job professionals is to capture what the business owner and business is all about. People want to know who they'll be doing business with. As a business owner, you'll want individualized photos of you, your company and products.
Tell your StoryOne take on a photo can give customer lots of information. With professional photography, they will immediately know you've invested in your business and value quality. They'll see you, your environment and your products with high-quality images people will want to share.
VisionographyVisionography LLC has taken pride in producing quality images and social media slideshows for business in Fuquay-Varina NC Area. Visit www.visionographyllc.com and contact us to see what professional photography can do for your business.
We're excited to announce our updated website. Delores and I constantly strive to give our clients the very best photo experience. So as part of our improvement process we've remodeled the website.
As it was necessary for our website to show how Visionography has evolved, it was important to rebuild it to satisfy the visitor. We took this opportunity to re-do the site top to bottom. It’s clean, and the visitors experience as a whole is better than ever.
Take a look! www.visionographyllc.com
We want to thank everyone for their feedback and support.
Visionography LLC, i.e., Delores and I take our photo-shoots seriously. We want to provide the very best for our clients while meeting their needs.
One of the most important elements in a successful photo-shoot is color. It’s important to ensure our clients look the very best and this involves color matching.
Color Matching is important, and the first thing to consider is your environment. When doing your shoot if there is a lot of green around, you’ll want to wear complimenting colors as in reds.
A good tool to use when trying to compliment or match your outfit to the environment being photographed is the color wheel. Once you know the color or colors of your environment, then you’ll be able to see the opposite color as the complimenting color for what you should wear.
Getting a color as close as you can to the complementing color of your environment will help enhance your photos. If you have no way of knowing what the colors may be for your environment, think about dressing in neutral colors. Neutrals are my favorite as they look good for an assortment of moods and surroundings. Check out Pinterest. for more ideas.
Reasons Why Professional Photographers Cannot Work for Free.Dear potential photo buyer,If you have been directed to this page, it is likely that you have requested the use of an image or images for free or minimal compensation.As professional photographers, we receive requests for free images on a regular basis. In a perfect world, each of us would love to be able to respond in a positive manner and assist, especially with projects or efforts related to areas such as education, social issues, and conservation of natural resources. It is fair to say that in many cases, we wish we had the time and resources to do more to assist than just send photographs.Unfortunately, such are the practicalities of life that we are often unable to respond, or that when we do, our replies are brief and do not convey an adequate sense of the reasons underlying our response.Circumstances vary for each situation, but we have found that there are a number of recurring themes, which we have set out below with the objective of communicating more clearly with you, and hopefully avoiding misunderstandings or unintentionally engendering ill will.Please take the following points in the constructive manner in which they are intended. We certainly hope that after you have had a chance to read this, we will be able to talk again and establish a mutually beneficial working relationship.Photographs Are Our LivelihoodCreating compelling images is the way we make our living. If we give away our images for free, or spend too much time responding to requests for free images, we cannot make a living.We Do Support Worthy Causes With ImagesMost of us do contribute photographs, sometimes more, to support certain causes. In many cases, we may have participated directly in projects that we support with images, or we may have a pre-existing personal relationship with key people involved with the efforts concerned. In other words, each of us can and does provide images without compensation on a selective basis.We Have Time ConstraintsMaking a leap from such selective support to responding positively to every request we get for free photographs, however, is impractical, if for no other reason than the substantial amount of time required to respond to requests, exchange correspondence, prepare and send files, and then follow-up to find out how our images were used and what objectives, if any, were achieved. It takes a lot of time to respond to requests, and time is always in short supply.Pleas of “We Have No Money” Are Often Difficult to FathomThe primary rationale provided in nearly all requests for free photographs is budgetary constraint, meaning that the requestor pleads a lack of funds.Such requests frequently originate from organisations with a lot of cash on hand, whether they be publicly listed companies, government or quasi-government agencies, or even NGOs. Often, it is a simple matter of taking a look at a public filing or other similar disclosure document to see that the entity concerned has access to significant funding, certainly more than enough to pay photographers a reasonable fee should they choose to do so.To make matters worse, it is apparent that all too often, of all the parties involved in a project or particular effort, photographers are the only ones being asked to work for free. Everyone else gets paid.Given considerations like this, you can perhaps understand why we frequently feel slighted when we are told that: “We have no money.” Such claims can come across as a cynical ploy intended to take advantage of gullible individuals.We Have Real Budget ConstraintsWith some exceptions, photography is not a highly remunerative profession. We have chosen this path in large part due to the passion we have for visual communication, visual art, and the subject matters in which we specialise.The substantial increase in photographs available via the internet in recent years, coupled with reduced budgets of many photo buyers, means that our already meager incomes have come under additional strain.Moreover, being a professional photographer involves significant monetary investment.Our profession is by nature equipment-intensive. We need to buy cameras, lenses, computers, software, storage devices, and more on a regular basis. Things break and need to be repaired. We need back-ups of all our data, as one ill-placed cup of coffee could literally erase years of work. For all of us, investment in essential hardware and software entails thousands of dollars a year, as we need to stay current with new technology and best practices.In addition, travel is a big part of many of our businesses. We must spend a lot of money on transportation, lodging and other travel-related costs.And of course, perhaps most importantly, there is a substantial sum associated with the time and experience we have invested to become proficient at what we do, as well as the personal risks we often take. Taking snapshots may only involve pressing the camera shutter release, but creating images requires skill, experience and judgement.So the bottom line is that although we certainly understand and can sympathise with budget constraints, from a practical point of view, we simply cannot afford to subsidise everyone who asks.Getting “Credit” Doesn’t Mean MuchPart and parcel with requests for free images premised on budgetary constraints is often the promise of providing “credit” and “exposure”, in the form or a watermark, link, or perhaps even a specific mention, as a form of compensation in lieu of commercial remuneration.There are two major problems with this.First, getting credit isn’t compensation. We did, after all, create the images concerned, so credit is automatic. It is not something that we hope a third party will be kind enough to grant us.Second, credit doesn’t pay bills. As we hopefully made clear above, we work hard to make the money required to reinvest in our photographic equipment and to cover related business expenses. On top of that, we need to make enough to pay for basic necessities like food, housing, transportation, etc.In short, receiving credit for an image we created is a given, not compensation, and credit is not a substitute for payment.“You Are The Only Photographer Being Unreasonable”When we do have time to engage in correspondence with people and entities who request free photos, the dialogue sometimes degenerates into an agitated statement directed toward us, asserting in essence that all other photographers the person or entity has contacted are more than delighted to provide photos for free, and that somehow, we are “the only photographer being unreasonable”.We know that is not true.We also know that no reasonable and competent photographer would agree to unreasonable conditions. We do allow for the fact that some inexperienced photographers or people who happen to own cameras may indeed agree to work for free, but as the folk wisdom goes: “You get what you pay for.”Please Follow-UpOne other experience we have in common is that when we do provide photographs for free, we often do not receive updates, feedback or any other form of follow-up letting us know how the event or project unfolded, what goals (if any) were achieved, and what good (if any) our photos did.All too often, we don’t even get responses to emails we send to follow-up, until, of course, the next time that someone wants free photographs.In instances where we do agree to work for free, please have the courtesy to follow-up and let us know how things went. A little consideration will go a long way in making us feel more inclined to the take time to provide additional images in the future.Wrap UpAll of us are dedicated professionals, and we would be happy to work with you in a mutually beneficial manner.Creative Commons Licensehttps://photoprofessionals.wordpress.com/
Here is a behind the scenes video of Ashley's senior shoot.We started out in the morning before the heat kicked in. Working with Ashley out in the country with fresh air, we have to say "love being on a farm working".